Developing, supporting and investing in a cultural project is contributing to the promotion of art. We understand therefore that besides participating in a tangible project with specific goals, Aquix participates and cooperates with untangible values i.e. the delivery of culture and knowledge. Aware of the importance of culture for the embetterment of the individual, the Brazilian Government has created several laws to incentivise it. These new laws offer fiscal benefits for companies or individuals who invest in the promotion of culture in order to ensure support for approved projects. Companies who sponsor these projects have the benefit of associating their names to projects that support and promote culture, adding value to their brand and making them more appealing to the general public, as well as getting name recognition and other benefits that derive from marketing campaigns associated to this type of sponsorship.